In my role at Bubble Skincare, I’ve had the opportunity to work closely with my team to lead social media and in-person campaigns for our collegiate affiliate program. This experience has fueled my passion for the skincare industry and deepened my understanding of what it means to be a certified clean skincare brand and how that message resonates with consumers.

One of the most exciting and rewarding projects I worked on at Bubble was helping bring to life a March Madness–themed in-person activation for the college ambassadors and content creators. This multifaceted campaign came together through a collaborative team effort, and seeing the entire tour evolve from concept to execution was incredibly special. The activation included a specially designed PR mailer, branded merchandise, a collaboration with Olipop for event donations and content, and physical deliverables. I was involved in everything from building content creator seeding lists and securing media coverage to planning event logistics.

During my time on the team, we successfully grew the ambassador program from 3,000 to over 13,000 and counting. This is a testament to the strong community that has been built and the value of authentic brand advocacy.

Throughout this project and others, I’ve developed strong storytelling skills through both verbal and digital communication, helping to bring the brand to life and ensure it remains a trusted staple within the skincare community. The relationships I’ve built with ambassadors and consumers have been incredibly rewarding, and I’m excited to carry that passion and experience into my next opportunity.