Our first-ever on-campus activation was a fall college campus tour, and I was fortunate to attend our events at the University of Florida and Louisiana State University. Leading up to the tour, we collaborated closely with the Creative and Event Production teams to develop a one-of-a-kind experience, complete with custom merchandise and tailgate-inspired games designed to engage students and leave a lasting impression. I also worked directly with on-campus Panhellenic organizations to host separate events at their sorority houses, providing a more personal and targeted way to connect with students.

These activations allowed us to put our products directly into the hands of consumers, build awareness around our Campus Affiliate Program, and deepen relationships with both current and potential brand ambassadors. The turnout was incredible, and it was a powerful way to expand brand presence while fostering meaningful connections on and off campus.