In my Master’s program, I had the opportunity to participate in a “Branding Fundamentals” course where I developed a beauty brand from the ground up. The brand, called Chérie, became a true passion project and allowed me to sharpen my graphic design skills while exploring every aspect of brand creation.

Using tools such as Photoshop, InDesign, After Effects, and other Adobe Creative Cloud applications, I created product prototypes and a comprehensive brand guideline book to bring Chérie to life. The brand is centered around luxury cosmetic products made with clean, high-quality ingredients—a concept I loved developing and designing.

To expand the brand’s identity, I also created a social media account to envision potential marketing campaigns. Through creative concepting and a strong understanding of branding principles, I was able to craft a visual and strategic identity that made Chérie feel like a real, compelling company that consumers would be excited about.